The Crocs™ brand stands for innovation, fun and comfort for people who want shoes that conform to their personalities and lifestyles, as well as to their feet.
In its founding year, 2002, Crocs™ introduced an innovative shoe made of a revolutionary material called Croslite™. Croslite™ technology held unique characteristics that allowed it to perform on both land and in water, characteristics new to the footwear industry. The company was given the name Crocs™ after the multi-environment, amphibious nature of Crocodiles. .